tag:blogger.com,1999:blog-1207008465506272441.post98668122817694899..comments2013-12-11T03:18:29.383-06:00Comments on BROWNSTONE COMMUNICATIONS: More Art Than Science: New Media AdvocacyBrian J Fojtikhttp://www.blogger.com/profile/06740621619890311859noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1207008465506272441.post-9872846727940069512011-01-13T11:25:35.896-06:002011-01-13T11:25:35.896-06:00It can certainly be a science and is increasingly ...It can certainly be a science and is increasingly so becoming one. However, businesses (and legislators for that matter) often want to rely on any numbers/analytics they have, regardless of how inappropriate the numbers may be.<br /><br />You're right that most don't publicly (or privately) admit they've made mistakes. I would suggest, however, that those who are most capable in this field are those from low-budget campaigns who were left to rely almost exclusively on these tools for messaging. Anyone who relies on there experience of two years ago is relying on experience that is already obsolete. <br /><br />Thanks for reading and commenting!!BrownstoneCommunicationshttps://www.blogger.com/profile/16788446652975725823noreply@blogger.comtag:blogger.com,1999:blog-1207008465506272441.post-12453169212604688372010-11-07T01:46:40.218-05:002010-11-07T01:46:40.218-05:00I agree that firms may not be held to what they sh...I agree that firms may not be held to what they should be delivering on and that social media can be more of a science. I suppose companies will drop those firms but I cant see them making any public adittance that they hired the wrong people to do the job. <a rel="nofollow">Beau in Social Media</a>Anonymousnoreply@blogger.com